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Senior Brand Manager

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Date: Jan 15, 2023

Location: Budapest, HU, 1134

Company: Bunge

Are you willing to consolidate your career in one of the biggest companies in Agri and Food Business? Looking to make a difference in one of the most stable industries at the time being - you probably have heard about our local brand of oil, Floriol and Vénusz? How about applying for our Senior Brand Manager role, based in Budapest, Hungary?

 

Read the vacancy below and learn more about it!

 

 

What will you be doing as a Senior Brand Manager

 

The core focus of this role’s activity is implementing and controlling local marketing programs to grow the brand equity, increase market penetration and profitability for the brand.

 

This should be completed through the following activities:

 

Strategy

 

  • Collaborate in the strategy development of the brand. Implement and manage the strategies and propose activation plan with roadmap
  • Lead the preparation and gain approval for annual brand and marketing plans supported by brand communication and promotional programs and budget
  • Participates in all aspects of brand communication including agency briefs and to ensure effective implementation of brand advertising campaigns as defined in the area marketing strategy.
  • Coordinates the external agencies: creative, research, media, on-line etc to brief them for the planned activities, agree on the actions, control the activity, measure the results.
  • Controlling and implementing the brand communication budget as per the defined overall area marketing strategy
  • Plan, coordinate and control the marketing activities for the portfolio in order to:

                       

                       - Achieve agreed annual volume and financial objectives

                        - Delivers other scorecard targets in terms of market share growth and consumer perception improvement

                        - Inform and brief the trade marketing team and sales team for the annual activities

 

  • Drive NPD development
  • Pricing simulation, P&L analysis and cost-effective solutions

 

Branding

 

  • Deliver portfolio strategy for the segment in both domestic and export markets working closely with the Marketing Manager
  • Manage and make recommendations on the Vénusz umbrella brand strategy together
  • Responsible for brand standards in the areas of product, packaging, price, advertising and other communications in relation to the defined marketing strategy.
  • Lead product and packaging innovation projects based on pre-approved innovation plans.

 

This position will be based in Budapest and will be part of a team of 6 people. It reports to our Marketing Manager.

 

What do we expect from our future colleague?

 

  • University degree, preferably in Marketing or Business
  • Minimum 5 years related experience in a marketing position and preferably in a management role.
  • In-depth knowledge of marketing “tools and market research principles” including product, promotion, placement and pricing knowledge and experience in writing marketing plans.
  • Advanced English level
  • NPD process and product launches
  • Strong attention to detail and excellent written/verbal communication skills are needed.
  • Strong planning ability
  • Knowledge of sales and sales teams
  • Consumer understanding.

 

What can you expect from Bunge?

 

  • A competitive salary and great benefits package- including cafeteria, medical services, benefits for employee’s children, bonuses for personal events included
  • Hybrid work schedule- up to 2 days per week
  • Work within an international experienced team
  • The freedom to have an impactful contribution to the business

 

We Are Bunge

 

At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. With more than two centuries of experience, unmatched global scale and deeply rooted relationships, we work to put quality food on the table, increase sustainability where we operate, strengthen global food security, and help communities prosper.

 

As the world’s leader in oilseed processing and a leading producer and supplier of specialty plant-based oils and fats, we value our partnerships with farmers to improve the productivity and environmental efficiency of agriculture across our value chains and to bring quality products from where they’re grown to where they’re consumed. At the same time, we collaborate with our customers to create and reimagine the future of food, developing tailored and innovative solutions to meet evolving dietary needs and trends in every part of the world.

 

Our Company is headquartered in St. Louis, Missouri, and we have almost 23,000 dedicated employees working across approximately 300 facilities located in more than 40 countries.

 

If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day – people who are #ProudtoBeBunge

 

#LI-SG2

 


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