Area Sales Manager- Modern Trade

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Date: Jan 29, 2026

Location: IN

Company: Bunge


City : Bangalore State : Karnātaka (IN-KA) Country : India (IN) Requisition Number: 43610

 

 

Business Title: Assistant Manager – Modern Trade    
Grade: Assistant Manager 
Function: Sales    Department: B2C Sales
Reporting to (Business Title): Organized Trade Head    
Location: Bangalore

 

Overall purpose of job: 
Drive business results as per the pre-determined business plan for the organized trade in B2C business and find new avenues of growth.

 

Tasks and Responsibilities:
The tasks and responsibilities can be summarised (but not limited to) as below

Key Account Management:
    To keep a track of All India Modern trade in terms of their numbers, growth, trends etc.
    To keep an update of the Category managers, team hierarchy by account. 
    Build strong business relationship with all the modern trade accounts. 
    Ensure listing of products/ SKU’s in Modern Trade. 
    Negotiations on “terms of trade”.     
    To discuss and finalize “Annual Business Plan” with Modern Trade. Plan sales targets, activity calendar, branding, sampling, special events etc.
Annual Business Plan of MRF:
    Devise Annual Business Plan for Modern Trade. 
    Plan Sales Targets (Volume/Value) by account.
    Devise Distribution and coverage plan by account. 
    Plan strategies for category dominance.
    Plan annual calendar for in-store activities such as sampling, branding, etc. 
    Manpower planning for Key account management and merchandising. 
    Performance evaluation of key account relationships.

Product availability, visibility and activations:
    Ensure product availability in coordination with the sales team across all active stores.     
    To ensure implementation of the trade and consumer schemes, sampling activities, branding activities etc. 
    Coordination with the Marketing and the Trade Marketing teams. 
    Ensure in-store visibility and merchandising. 
    Coordination with the respective Business Verticals and Marketing team for various aspects related to Modern Trade.

Market Information:
    Tracking of competitor’s activities and devise suitable tactical and strategic plans. 
    Analysis of secondary sales data, distribution data and provide feedback and support options to sales team. 
    To collect, collate, analyse and present category data, market share, growth trends etc of each category by account and market.


Special requirements, external and internal contacts, travel, working conditions, etc.

To have the edible oil industry knowledge. 


Education, qualifications, special training, experience and skills

1. MBA preferred.
2.  Work Experience: Minimum 7 years plus in FMCG Marketing (preferably oil Industry.
3. Command over software packages including Windows, and Microsoft Office in particular in MS Excel. Good presentation skill is added preference. 


At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they’re grown to where they’re needed—in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.

 

Every day our people exemplify these values, which represent Bunge at its core:


•    We Are One Team Collaborative, Respectful, Inclusive
•    We Lead The WayAgile, Empowered, Innovative
•    We Do What’s RightSafety, Sustainability, With Integrity

 

If this sounds like you, join us!  We value and invest in people who believe in our purpose and are excited to live it every day – people who are #ProudtoBeBunge


 


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