Regional Customer Marketing Executive

Business Title - Regional Customer Marketing Executive

Function - Customer Marketing

Department – Marketing

Job Grade – Executive

Reporting to (Business Title) - National Customer Marketing Manager

Overall purpose of job:

• Regional Customer Marketing Executive will be Handling Execution and monitoring of Customer marketing activities for given region. He will report to National Customer Marketing Manager however, he will have to work closely with RBMs to ensure regional support is provided to achieve his Business Goals.
• The person will be implementing National Programs/schemes/activities in respective region at the same time, will propose and execute regional customer marketing programs/schemes/activities under the guidance of National Customer marketing manager.
• His role will be to provide execution support for the given region to all 3 Channels, GT Consumer Pack, GT Bulk Pack & Modern Trade.

Tasks and Responsibilities:

The tasks and responsibilities can be summarised (but not limited to) as below

• Execute National Customer marketing initiatives in respective region. Oversee execution along with Sales team, provide local support during execution. Monitor the programs/schemes/activities for the regions with Sales Team and submit reports to National Customer marketing manager.
• Work closely with respective Regional Business Managers to provide full support in terms of customer marketing initiatives to achieve Business objectives as well as Distribution expansion
• To ensure Brand Visibility at retail outlets, work out POS and innovations locally in suitable to the market.
• To win with the retailer, develop and execute retail engagement programs/schemes/activities (national as well as regional) as well as ad hoc engagement activities
• Provide Execution support to all 3 Channels, GT (consumer pack), GT (Bulk Packs) & MT for brand visibility, expansion and trade engagement
• Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion to grow the brands and business
• Ensure all documentation (both for national as well as regional programs/schemes/activities) is properly maintained at regional level in accordance with guidelines issued by National Customer marketing manager/commercial team/audit team
• Deal with local vendors and develop more vendor base.

Special requirements, external and internal contacts, travel, working conditions, etc.

• Knowledge and experience FMCG Sales and Distribution is must (oil trade will be advantage). The position would involve close working with HO team and Regional Sales team and other functions like SCM, Marketing , Commercial. Travelling would be required within the region frequently atleast 10-12 days in a month (subject to exceptional circumstances). Travelling to HO will be as and when needed.
• Exposure to all areas of FMCG Customer marketing (GT, MT channels, Retail engagement, Distributor engagement, POSM, BTL activation, vendor management, Schemes) is must. Expertise in one of the area is added advantage.
• Sound understanding of Accounting of Trade expenses and vendor management is must.

At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they’re grown to where they’re needed—in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.

Every day our people exemplify these values, which represent Bunge at its core:

•    We Are One Team – Collaborative, Respectful, Inclusive
•    We Lead The Way – Agile, Empowered, Innovative
•    We Do What’s Right – Safety, Sustainability, With Integrity

If this sounds like you, join us!  We value and invest in people who believe in our purpose and are excited to live it every day – people who are #ProudtoBeBunge